Digimarc Perceptions

Digimarc Perceptions

Latest Articles

Retailers Courting Millennials with Private Labels

Retailers worldwide are fighting for millennial shoppers and they’re doing it on the private label battlefield. A recent study by Cadent Consulting Group indicated that 32% of Millennial shopping baskets consist of private label offerings. There are multiple factors for their enthusiasm.

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Digimarc Barcode Gets its Groove On

How Digimarc's Barcode for Audio is being applied in the music industry to prevent discrepancies in royalty payments and copyright. Additionally, how Digimarc's Green Onions band is utilizing this technology for their latest album.

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University Study: Digimarc Barcode Faster & Safer for Cashiers

A cashier ergonomic study conducted by the Exercise Science Research Center at the University of Arkansas shows that scanning packaging with Digimarc Barcode has the potential to be safer and faster for cashiers.

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Evolving Your Supply Chain to Thrive

Find out more about how you can evolve your supply chain to take advantages of new opportunities brought by data analytics. Download the free IDC Analyst Connection PDF, “Rethinking the Supply Chain in the Age of Traceability and Connectivity.”

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Digimarc on the Road with Datalogic & Zebra

Digimarc hit the road this spring as an official sponsor of a series of reseller events hosted by retail barcode scanning manufacturers (OEMs) Datalogic Inc. and Zebra Technologies.

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Grocery Study: Private Label Booming, Job Seekers Disappearing

There are no shortages of tech solutions for grocery retailers to invest in these days. It can be challenging to judge the right one for your stores, but one helpful benchmark is to understand your competition’s plans.

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