Digimarc Perceptions

Digimarc Perceptions

Latest Articles

No More Fits Over Counterfeits

Because of this century’s boom in digital imagery, brands are finding themselves vulnerable to counterfeit usage of their digital assets.

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Consumer Loyalty: 'There's an App for That'

Retailers are gravitating toward new ways to win and retain loyal customers and mobile apps are an important piece of this effort.

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Manufacturers Struggling with Impact of Product Mislabeling

This year four our out of five manufacturers expect to experience mislabeling inaccuracies, according to new of survey by Packaging World magazine of more than 200 leading manufacturers. Get the free report and learn more.

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The Digimarc Platform Tour: Fall 2019

The Digimarc team will be traveling far-and-wide across the globe this autumn talking about how the Digimarc Platform can help consumer brands, retailers, food manufacturers, designers, DAM pros and others to overcome common industry challenges.

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Scanning in the Fast Lane

Check out this video comparing scanning times for Digimarc Barcode and UPC/EAN barcode. Find out how retailers can utilize Digimarc Barcode for private label packaging on tasks like scanning individual products to check inventory or confirm price accuracy

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Retailers Courting Millennials with Private Labels

Retailers worldwide are fighting for millennial shoppers and they’re doing it on the private label battlefield. A recent study by Cadent Consulting Group indicated that 32% of Millennial shopping baskets consist of private label offerings. There are multiple factors for their enthusiasm.

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