Disney/ABC Television Group today announced the new "Grey's Anatomy" Sync App for iPad App, now available on the App store.

Powered by the Media-Sync Platform, the app provides fans of the show the ability to interact with exclusive content in real time using iPad.  The Media-Sync platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. 

View a video demonstration of the technlogy at work.

Media-Sync is a joint venture between The Nielsen Company and Digimarc Corporation.