The Official Blog

August 11, 2014

What’s New? Digimarc Discover ID Manager Update – August 11, 2014

Over the past couple of years, the number of customers who need to access more than one account on the Digimarc Discover ID Manager has grown. For example, we have customers who do image production work for several magazine titles, each of whom have their own ID Manager account. Or customers who need to look at Activity reports across several accounts that they manage.

We’re excited to announce that the ID Manager now allows a customer to access multiple accounts, using the same email address and password.  There are two different ways you can belong to multiple accounts.  The more common scenario will be if you are invited to join an existing account. A second scenario is if you need to create a new account. When creating your new account, you will be asked to enter your existing password associated with the email address you entered.

Once you belong to more than one ID Manager account, you can switch between accounts by using the account chooser directly to the left of the account name listed at the top of the ID Manager home page.

Account Switcher

To invite new members to your account, simply scroll to the bottom of the Account Settings page and follow the link to invite others to join your account. Invited members will receive an email notifying them that you have invited them to join your account. To remove a member from your account, simply click the trash can icon next to the member’s email address on the Account Settings page. Removed members will also receive an email address informing them that you have removed them from the account.

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in the doming weeks.


July 21, 2014

What’s New? Digimarc Discover ID Manager Update – July 21, 2014

What happens if you select multiple (for example, three) image or audio files  when you are creating a new Digimarc ID? The Digimarc Discover ID Manager will recognize that you want to create more than one Digimarc ID and will automatically create three “New Digimarc ID” forms. No need to click, “Add Another,” then choose an image or audio file. We added this new feature to the ID Manager today.

Select Multiple Files

In our never-ending quest to eliminate as many mouse clicks as possible, we’ve made it simple to select or drag and drop up to twenty files in the “New Digimarc ID” form. As an added bonus, the ID Manager will pre-populate the ID Name to match the name of the file uploaded (this can be changed at any time). Please note that this feature is only available after you have used your five free Digimarc IDs.

Give it a try and tell us what you think!

July 8, 2014

What’s New? Digimarc Discover ID Manager Update – July 8, 2014

Testing the mobile experience that consumers see when they scan your Digimarc ID in printed materials should be straightforward, right? Just scan the processed image with the Digimarc Discover mobile app and see how the URL renders on your mobile device. But what if you don’t have access to the printed image containing the Digimarc ID? This happens quite a bit when editorial, brand management or image production teams are in different locations.

We’ve added a new feature to the Digimarc Discover ID Manager called, “Test Mobile Experience,” which can be found in the “Edit Web Experience” pop-up.


For users who remember our Online Services Portal, this is what used to be called, “Preview.” It looks a little different, but behaves the same way. After clicking the “Test Mobile Experience” button, a blue target will appear.


Simply point the Digimarc Discover mobile app at the target, holding it between 3 and 8 inches away from the monitor, and the app will detect the Digimarc ID and launch the URL that you have associated with this ID. Depending on your monitor resolution setting, you may need to hold your mobile device further back. And don’t worry if your Digimarc ID is “On Hold.” The ID Manager will activate it to allow you to test the mobile experience, then return it to “On Hold” fifteen minutes later.

We’ve also made searching for a project faster by adding “type-ahead” behavior to our search feature on the ID Manager home page. As you start typing, any projects with names containing those letters will appear below the search box. We plan to add this type-ahead to the search feature on project pages soon.

We hope you like the changes – send your feedback either way! Stay tuned for some new features in an upcoming release that help when managing and editing multiple Digimarc IDs.

June 26, 2014

What’s New? Digimarc Discover ID Manager Update – June 26, 2014

What’s new? In a word, “toast.” Not bread that has been browned. Not the raising of glasses in salute. Toast has a different meaning in the world of user interface designers. Officially, this kind of toast is a “non-modal, unobtrusive window element used to display brief, auto-expiring windows of information to a user.” In layman’s terms it’s a notification that fades away after you read it.

We have added toast notifications to the ID Manager. You will see them when purchasing a new Digimarc ID. If everything goes smoothly, the notification will confirm that all IDs were purchased successfully and then fade away. No need to click the “X” to dismiss. If there were hiccups during the purchase (for example, if the image file color space was not supported), the notification will give you more information about the problem. Because this type of information is important for you to use when troubleshooting the problem, you will need to dismiss these notifications by clicking the “X.”

Speaking of additional information, you will now see more detailed descriptions if something goes wrong. We realized that we weren’t giving you enough information to help you solve problems as they arise. You may notice some other improvements as well, such as more consistent date formats and more helpful search messaging.

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in a couple weeks.

June 10, 2014

What’s New? Digimarc Discover ID Manager Update – June 10, 2014

It’s been eight days since we launched the new Digimarc Discover ID Manager website and we’ve been busy improving the site. For those users who process image and audio files online using the ID Manager, today’s update adds a couple new features that will help speed up the process of saving image and audio files used with Digimarc IDs. Once again, our goal is to eliminate as many mouse clicks as possible to make your life easier!

  • Download directly from the list of Digimarc IDs. No need to open the Edit File pop-up if you want to download a processed image or audio file. Just hover over the Digimarc ID listing and a small icon will appear on the left side, with an arrow indicating “download”.
  • Add a default strength setting for your account. We think this will come in handy for site users who process the same (or similar) graphic for every new Digimarc ID they create. In these cases, they may have a strength setting “dialed in” that is different than the site’s default values. This default setting will be used for every image processed when creating a new Digimarc ID.
  • Helpful hints. We have added some hints on the “New Digimarc ID” form to instruct new users about how the data will be used. Just hover over the data entry box to see the hint.
  • We’ve polished up a few rough edges, some cosmetic, some minor bugs, and have improved our error messages in a few areas.

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in a couple weeks.

May 29, 2014

Big Changes Coming to the Digimarc Discover Online Services Portal!

We’re excited to tell you about some big changes coming on June 2nd to the Digimarc Discover Online Services Portal (OSP).  We have re-designed the site from the ground up, changing the look and feel, the navigation and the feature set.  Our design goal was to make it easier for you to create, purchase and edit Digimarc IDs, which is one of the reasons the site has been re-named to the Digimarc Discover ID Manager.  For a quick overview of some of the important changes coming, you can watch the video above.

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May 12, 2014

Digimarc® Barcode: A Quantitative Model of Labor Cost Savings for Retailers

Digimarc recently released a new white paper detailing the potential cost savings retailers could realize with the complete adoption of the Digimarc Barcode. By looking at data from the top 120 grossing retailers, and several benchmarks provided by government census data, Digimarc has used various assumptions to create an ROI calculator that lets retailers put in their own numbers and estimate how long it would take for them to zero out the cost of implementation of the Digimarc Barcode and begin to see additional profits created through the efficiency bonuses generated by increased check out speeds.

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February 22, 2014

Native Advertising

Direct from Wikipedia:

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed. The advertiser’s intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.

Conceptually, native ads are the holy grail of advertising. Content that promotes business goals while at the same time being something that users actively want to engage with is a rare “win-win” in the world of advertisements. Pseudo-native advertising has been skulking around in forms such as product placements in television and movies, and as advertorials in magazines and online articles, and basically any product review ever written that was “sponsored” but not disclosed as such. These forms are not truly native given their propensity to remain overly intrusive and/or dishonest, and have really given what is conceptually a great idea a terrible reputation.

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January 29, 2014

Have You Seen The Mobile Statistics?

If you’re in marketing at all, by now you’ve seen 100 reports that show the staggering numbers for mobile adoption. Mind blowing mobile projections are all over the place – projections such as mobile web viewing overtaking desktop viewing as early as this year, or that 10% of media consumption is done on the smart phone, while only 1% of advertising budgets are spent on it. Other reports say 65% of email is already viewed on a smartphone or tablet first. The most resounding one may be that smartphone owner’s phones stay within 2 feet of the owner for pretty much the whole day. It’s pretty clear that the mobile-first train of thought has left the station and the demand is there for creative mobile engagement strategies.

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January 21, 2014

Digimarc Claims A Guinness World Record

Digimarc’s own Ed Knudson and Sean Calhoon have claimed the Guinness World Record for fastest time for scanning and bagging 50 products. What’s the real story? It’s that Ed and Sean have no experience as checkout clerks.

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January 21, 2014

2013′s most interesting mobile payoff?

After researching mobile engagement campaigns and strategies all year long, this may be the most interesting one we’ve come across yet. A Guatemalan shoe company named Meat Pack, known for trendy sneakers and creative discounting, added a geolocation feature into their mobile app. When a mobile phone with the app installed entered a competitor’s location, the app would pop up with a discount offer. The app counted down from 100%, 1% a second, resulting in a discount based on how quickly the customer ran out of the competitor’s store and headed into a Meat Pack location. Over 600 customers used the offer, with one quick footed customer running away with an 89% discount!

The campaign was aptly named “Hijack!”

January 20, 2014

What To Discover

When a first time user installs the Digimarc® Discover app, presumably it’s to scan a specific piece of content. They found a magazine or brochure that directed them to download the app and scan where a special icon indicates additional content exists. They download, they scan, they experience that content. But what’s next? How do users know what other publications or packaging can be scanned? We are adding a “What to Discover” button within the app and a new section within the blog to answer just that. With our new blog category and button, we provide a list of examples of popular content that has been Digimarc’d, ready for scanning with the Digimarc Discover App. Find a list of the latest trendsetters that have enabled their print with web interactivity in the What To Discover category section of our blog.

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December 5, 2013

New Pricing Model Starting December 16th

On December 16th, Digimarc will streamline the way watermarks are purchased on the Online Services Portal (OSP). These changes will simplify the purchase process and reward frequent users with lower pricing.

Effective December 16th, all Watermark IDs will be active for one year from date of purchase; we will no longer offer different link durations. The Watermark ID can be embedded into an image, custom design element or an audio file.

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September 26, 2013

Using Digimarc for Images with Lightroom

We have a large number of potential users who’d like to be able to apply a watermark directly in Lightroom, which currently is not compatible with our Digimarc for Images plug-in.

There is a solution for Lightroom users who have Photoshop: Create a droplet and include it as part of your export options.

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August 29, 2013

Here’s the pitch! Vote for Digimarc’s Panels at SXSW 2014

About SXSW (from their website)
The 21st annual SXSW Interactive Festival returns to Austin, Texas from Friday, March 7 through Tuesday, March 11. An incubator of cutting-edge technologies and digital creativity, the 2014 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

We agree, and look forward to seeing you there!

May 12, 2013

Digimarc’ing: A Glossary of Terms

For users of the Digimarc Online Services Portal to enable interactive printed images.

As with most specializations, terms and acronyms are often borrowed or created, leaving us with modified meanings for commonly used terms. Much of the terminology that is used for watermarking printed materials comes from print production with minor, if any, modifications. That being said, not everyone has a printing background, and some borrowed terms might need clarification due to these expanded definitions.

OSP - Digimarc Online Services Portal - the service has 2 functions:

  • Provides a simple database to manage your projectsservices, and payoffs.
    • Project – Folders used by the OSP to organize your services for a particular project such as “Our June issue recipes” or “My client’s local scavenger hunt”.
    • Services – This is a record that has a description of what is to be watermarked and the payoff response for that watermark.
    • Payoffs – This is what the person using a watermark reader application will see. Payoffs are usually URLs that connect to a web link that can be a recipe, video, coupon or any mobile engagement that is considered rewarding. It’s extremely important that these payoffs are highly valuable so that your customer will want to re-engage and/or share with others. Weak payoffs result in users opting out of future scans, or uninstalling scanning software.
  • Provides image and audio watermarking tools.
    • Watermarking or Embedding – Mostly interchangeable when referring to Digimarc’s process for imperceptibly modifying an image or audio data file. These modifications allow a scanning device (your mobile phone, etc.) to read the watermark when it is presented as analog output: printed, displayed or played over speakers.
    • Read – The process an application does when it detects, decodes and provides a response to a watermarked file.
    • MRC – File extension and general term for files that are used by the Photoshop plug-in embedder. The MRC file is loaded into the Mobile Watermark Embedder filter (AKA the embedder plug-in) in Photoshop and provides the data for a watermarked file to link to your service and the payoff on the OSP.

Here are other printing terms that are used when watermarking/embedding a file. These are very simple explanations and web sources like Wikipedia can provide greater detail.

  • DPI/PPI – Dots per inch for analog (printers) devices and pixels per inch for digital devices (displays and digital cameras). This is the resolution that a device or a bitmapped (digital) image uses when it is reproduced.
    • For watermarking, images that are 300dpi at the size they are printing is recommended.
  • LS – Line screen, used by a printing press for printing color images. Line screens allow color printing plates to place process inks close together in a controlled pattern when reproducing a color image.
    • Traditional LS screening can be used for a general characterization of the quality of printing, e.g. 65-85ls are used for newsprint and have a course image quality, higher LS usually offer better image quality; a coffee table book can be 200ls or greater.
  • FM – Frequency modulated screening (often referred to as stochastic) creates dithering patterns used to reproduce color images for ink jets or some commercial presses.
    • Typically stochastic, and hybrids using FM screening with traditional LS, are indications of a fairly high quality image reproduction.
    • The direct effect color screening has on the watermark is its relationship to image reproduction. Watermarking works with newsprint or for coffee table books, it’s just a matter of adjusting the watermarking strength for the quality of the printing (image reproduction).
  • Color Mode – Color model or color space, usually considered interchangeable, is the image in color and for watermarking in either RGB or CMYK.
    • The RGB color model uses light to create colors, your computer monitor display is RGB.
    • CMYK – 4C process – uses pigments to produce colors (4 colors are mixed to generate all colors), most printed color images are CMYK.
    • OSP watermarking is optimized for 4C (CMYK) process printing.

Resizing and resample – These are two very different ways to change the size of an image. A previous blog, The Difference Between Resize and Resample, goes into greater detail.

May 2, 2013

Creating a tint for placement behind text

Digital watermarks aren’t just for images! Placing a subtle and often imperceptible tint behind a text block creates an area able to hold a digital watermark; this enables the content of a paragraph to link to related, interactive experiences.

If you have a sidebar column in a newspaper you could create a colored tint to place behind the sidebar column text that includes a digital watermark. For this scenario, the user simply creates a colored tint the same size of the text column in an image editing program; 3″ x 3″ at 300dpi and made up of 10% cyan, 20% magenta and 50% yellow. They then save it as a TIFF or JPEG and watermark the tint within the Online Services Portal, using the “More” setting.

Download Sample Tinted Text Block Watermark

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