The Official Blog

January 14, 2016

Introducing the Digimarc Barcode Manager

We are excited to announce a new name for the Digimarc Discover ID Manager. As of today, the site has been re-named the ‘Digimarc Barcode Manager’. Why the name change? You may have noticed a recent change in Digimarc’s messaging, one that refers to Digimarc as the ‘Barcode of Everything.’ You may also have seen that Digimarc and GS1 US recently announced a broad collaboration aimed at speeding the adoption of the Digimarc Barcode.

In case you weren’t aware, GS1 US is the standards organization that introduced the UPC barcode over 40 years ago and GS1 is the organization that specifies and maintains unique numbering and identification systems used to solve supply-chain problems, including the keys and data carriers used for barcodes worldwide.

As a result, we have changed how we reference Digimarc IDs. Instead of purchasing Digimarc IDs, you can now purchase Digimarc Barcodes. There are three types of Digimarc Barcodes:

New Digimarc Barcode

  • Digimarc Barcodes for print – used for promotional materials, displays, magazines, etc.
  • Digimarc Barcodes for audio – used for music, radio & TV programming and advertising.
  • Digimarc Barcodes for packaging – used for retail check-out and consumer engagement.

Speaking of Digimarc Barcodes for packaging, you are now able to order them directly from the Barcode Manager. Simply click the ‘New Digimarc Barcode’ button and choose Packaging. After you enter a few details about the package you would like to enhance, a Digimarc representative will contact you to complete the production process.


October 27, 2015


A while back, we introduced a “list view” for your account home page. We designed this to make it faster to browse and search in accounts with large numbers of projects. We’ve received positive feedback for this feature and we have now added a list view for browsing within a project that has a large number of Digimarc IDs. If that describes your account, give it a try! In a project page, you can toggle between list and grid views using the same icons we used for the list and grid views in your account home page. Your browser will remember that setting next time you sign in to the ID Manager:

List view

To view and interact with the full listing of a Digimarc ID, simply expand it by clicking the + button on the right.

List view expanded

But wait, there’s more!

If you use the Digimarc Discover mobile app, you may be familiar with the Banner Image and Banner Headline that are used to list a recent history of “discoveries” and in the Activity tab. We’ve learned that some of you use a placeholder Banner Image and Headline when initially creating your Digimarc IDs. Later, you replace these when the campaign details are sorted out. To make this process easier, we now allow you to set a default Banner Image and Headline. Go to Account Settings and scroll to the bottom of the page on the left, where you can add default settings for different aspects of your account. Once the Banner Image and Headline defaults are set, all new Digimarc IDs that you create will use these default settings. Note that this will not change the Banner Image or Headline for any previously created Digimarc ID.

February 9, 2015

What’s New? Digimarc Discover ID Manager Update – February 9, 2015

In November, we introduced the Total Scans counter, a quick way to view the total number of scans in a project. We continue to try to find ways to provide scan data to ID Manager users without requiring them to navigate to the Activity tab. It’s always nice to see results at a glance, in real time!

Today, we are introducing ‘Today’s Activity,’  a quick summary of the daily number of total scans and unique users for your entire account. We will also display up to five of the most popular Digimarc IDs for the day. All ID Manager accounts will be greeted by Today’s Activity at the top of their Home page after signing in.

Today's Activity

In the example above, the ID Manager account had one unique user that scanned a total of five times. There’s only one popular Digimarc ID in this example, making it apparent that the one unique user scanned the Canadian Tourism image five times (5 scans). The numbers suggest that this might be a new account that is testing this particular Digimarc ID prior to distribution or publication.

Let us know what you think and if you have any suggestions for additional data or reports that you would like to see!


January 1, 2015

Pricing Changes on the Digimarc Discover ID Manager Effective January 1, 2015

The Digimarc Discover platform is proving to be a valuable tool for retailers, consumer brands, and publishers. As you know, we continue to build new features, benefits and tools to enhance the value of our platform for you and your customers and prospects. These innovations include Digimarc IDs for both audio and image detection, modeless discovery for mobile apps, free embedding and detection SDKs, and usability improvements for the ID Manager and developer portal.

In light of the continued improvements, additional investments, demonstrations of value by customers, and a common interest in a simple, yet comprehensive pricing model, we are introducing a flat $50 rate per Digimarc ID for Print or Audio. This new rate is effective January 1, 2015.  All IDs will remain active for one year from the date of purchase and can be extended annually for an additional $50 maintenance fee.

If you have any questions about the pricing changes and your account, please don’t hesitate to ask.


December 10, 2014

What’s New? Digimarc Discover ID Manager Update – December 10, 2014

Do you have the Digimarc Discover app installed on your mobile device? We want to make sure that all users of the ID Manager have installed the Digimarc Discover app and know how to use it. Why? For a couple reasons:

  • We’ve learned that new users of the ID Manager quickly understand the amazing potential of Digimarc IDs by experiencing it themselves and the easiest way to do that is by using the Digimarc Discover app.
  • You will need the Digimarc Discover app to scan the enhanced print and audio media you create in the Digimarc Discover ID Manager and to ensure your complete mobile experience is flawless.

In our quest to make it easier for you to install the Digimarc Discover app on your mobile device, we are introducing a new feature: Enter your mobile number and we will send you  a text message with a link to download and install the Discover app directly on your mobile device. No need to specify whether you have an iOS or Android device – we’ll figure that out for you.

There are several areas on the ID Manager site to access this feature. We will display it when we think you will need it the most, but it’s always available in the ‘Help’ menu if you select, ‘Get the Mobile App’:

DDIM Help Menu

DDIM Get the App modal

For now, this feature is only available for US and Canadian mobile numbers. If we see a lot of people using it, we will include other regions and countries. Let us know what you think!

November 17, 2014

What’s New? Digimarc Discover ID Manager Update – November 17, 2014

Hot on the heels of last week’s update, we’re here to tell you about another update today! Long-time users of the ID Manager know how to download a file after it has been processed. There’s a blue download arrow icon that slides out on the left of a Digimarc ID when you hover over it. And if you open the ‘Edit File’ pop-up (by clicking the image thumbnail or the audio icon), you’ll find a blue button labelled, ‘Download File.’ Or you can select multiple Digimarc IDs and use Group Actions if you need to download a lot of files.

However, our research tells us that many first-time users of the ID Manager have a hard time figuring out how to download their Digimarc’d files. Today’s update addresses that: We have added a “Download” pop-up that automatically appears when your file is done processing. Since the system knows when a file is ready for download, we decided we would inform you and give you the opportunity to download the Digimarc’d file at that moment.

Mr Download


If you have uploaded multiple files for processing, all of them will appear in this pop-up as they become available for download. And if you prefer to use the other methods for downloading files, you can simply check  “Don’t show this message again” and you won’t see it again.

Keep sending feedback!

November 12, 2014

What’s New? Digimarc Discover ID Manager Update – November 12, 2014

Have you ever wondered how many times the Digimarc IDs in one of your projects have been scanned? For example, if a project contains all the Digimarc IDs in a magazine issue, how many scans does that represent? You can find this information today in the project’s Activity report. But we thought it might be more useful (and fun) to display the total number of scans for a project from within the project view. Introducing the Total Scans counter. At a glance, you can see how many times the Digimarc IDs in your project have been scanned.

Scan Bar

Here’s how it works: When you open a project, we run a query to fetch the project’s scan count. The count is cumulative – it tallies all the scans for all the Digimarc IDs in the project over their lifetime. And the Total Scan count is automatically refreshed, updating the number over time. As an added bonus, you can click on the Total Scans link and view the Activity report for that project to drill into more detail. We like the instant gratification of seeing scan activity from within a project and we hope you do too!

To make room for the Total Scans counter, we had to re-arrange a few important things. We moved the ‘New Digimarc ID’ button from the top right to the top left. Same functionality, different location. And we grouped the Sort and Filter controls together and added an Ascending/Descending control for the sort order.

New Digimarc ID button placement

Just a reminder, if you have a project with ‘0 Total Scans’ – get scanning!

October 30, 2014

What’s New? Digimarc Discover ID Manager Update – October 29, 2014

In August, we introduced the ability for a customer to access multiple accounts in the ID Manager using the same email address and password. Now that customers are using this feature, the time is right to introduce user roles in the ID Manager. We are starting with two roles:  Account Editors, who could be considered “normal users” and Account Managers, who are in charge of administering the account.

Members assigned to the Account Editor role can create projects, purchase and edit Digimarc IDs, including processing image and audio files. Members assigned to the Account Manager role have all of the permissions of Account Editors, but also can enter billing information, add or remove account members and change account settings. FYI – there can be more than one Account Manager per account.

To make it easy to assign and manage user roles in your account, we’ve added a new item to the ‘My Account’ menu.  Choose ‘Account Members’ to add or remove account members and assign them roles.

My Account menu

If you create a new account, you will automatically be assigned the Account Manager role. All users who had an existing account before today have been assigned the Account Manager role also. If you invite someone to join your account,  they will automatically be assigned the Account Editor role.

We tried to make managing user roles as easy as possible, but if any of this is confusing, please use the ‘Need Help?’ form to send us any questions you may have.

October 15, 2014

What’s New? Digimarc Discover ID Manager Update – October 15, 2014

If you have a large number of projects in your account, you may want to check out this new feature. Your account home page on the Digimarc Discover ID manager contains all of your projects. If you have a lot of projects, it can be challenging to find the project you are looking for at first glance. To help streamline the view of a large number of projects, we’ve added a ‘list view’ option. To access it, simply click the icon at the top right corner of the grid of project tiles.

Grid view w arrow


You’ll notice the icon changes to a ‘grid view’ option and your projects will be listed in tidy rows. Click directly on a project row to enter the project. To edit project details (name, description), simply click the pencil icon that slides out from the left when you hover over the project row. The ID Manager will remember your view setting the next time you sign in.

List view


And don’t forget to use the ‘Got Feedback’ form to let us know what you think!

October 8, 2014

What’s New? Digimarc Discover ID Manager Update – October 7, 2014

In the past couple of months, we’ve seen an increasing number of new accounts created on the Digimarc Discover ID Manager. That’s great news! So we’ve taken a fresh look at how we introduce the ID Manager to new accounts. For example, if you open a new account, do you know what the ID Manager is all about? Do you know where to start? Can you successfully upload a file and then scan it?

In this update, we have added a few new features to welcome new accounts to the ID Manager and to help them get started. First, we’ve streamlined the new account activation process: Once you activate your new account, you are signed in immediately. Second, we jump-start the creation of your first Digimarc ID by automatically creating your first project, then your first Digimarc ID. All that’s left for you to do is to upload a file for processing, download and scan it. Finally, we’ve added a short guided tour (optional) to summarize the four steps required when setting up a Digimarc ID.

Guided Tour

I’ll add a reminder to use the “Got Feedback?” button on the right side of every page to ask a question or send us a suggestion. We hope you like the changes! Tell us what you think – it’s easy to do!

October 1, 2014

What’s New? Digimarc Discover ID Manager Update – October 1, 2014

Today, we added two more group actions to make managing groups of IDs quicker and easier: ‘Download’ and ‘Link.’

 Group Actions - 4

The ‘Download’ tab allows you to download a group of image or audio files that you have processed using the Digimarc Discover ID Manager – in one mouse click.  Select up to twenty IDs in a project and click ‘Start’ to download a zip file containing all of your files.

Several of you have asked us for an easy way to update the Web Experience for a group of Digimarc IDs. For example, a campaign is ending end and you want to use a different landing page telling your customers that the promotion is over. Rather than opening each ID’s Web Experience editor, you can select up to twenty IDs, choose the Link tab and enter the new URL.  Press ‘Update’ to finish the job.

Got Feedback

Last, but not least, we have added an easy way for you to send us your feedback.  We really want to hear from you about your experiences using the ID Manager.  Any time you have a question or suggestion – or just want to let us know if a new feature hit the mark or not – use the ‘Got Feedback’ button that you will see on the right side of every page.

We hope you like the changes! Tell us what you think – it’s easy to do!

September 16, 2014

What’s New? Digimarc Discover ID Manager Update – September 16, 2014

Introducing ‘Renew’, a group action that allows you to select multiple Digimarc IDs and renew them all with one mouse click.

Renew Group Action2

The easiest way to find Digimarc IDs that need to be renewed is to use our filter (in the top left of the project page) to ‘Show Expiring Soon.’ This list will contain any Digimarc IDs that are set to expire within 30 days. Or perhaps you missed an expiration date and need to renew a Digimarc ID that has expired. Use the same filter to ‘Show Expired.’ If the ID has expired less than 30 days ago, it can be renewed.

Expiring Soon Filter

This update delivers another time-saving feature: Automatic generation of the banner headline during creation of a new Digimarc ID. In many cases, you may not know what message you want to use for the banner headline when you are creating a Digimarc ID. Now, if you enter the Web Experience URL and click on the banner headline field, the ID Manager will use the HTML title of the Web Experience URL and insert it into the banner headline field. You can change it at any time and if you’ve already typed in a banner headline, we promise that we won’t over-write it!

Autogenerate banner headline

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in the coming weeks.

September 3, 2014

What’s New? Digimarc Discover ID Manager Update – September 3, 2014

Introducing ‘group actions’. A tool for saving time.  Select a group of Digimarc IDs and do something useful. All at once. En masse. Collectively. In one fell swoop.

You’ve told us that you could save a lot of time on certain actions if we would let you do them collectively to a group of Digimarc IDs that have something in common. Maybe you need to renew a group of expiring IDs because their campaign has been extended. Or perhaps you want to set the group’s banner images to this month’s magazine cover art. Do you ever wish you could move a group of Digimarc IDs from one project to another? We know you have. And that takes us to our first group action: Move.

Starting today, you can select a group of Digimarc IDs and move them to another project in your account. This is useful for any number of reasons, such as moving a group of expired Digimarc IDs out of a project that still contains other IDs that are live (and kicking). Or moving a group of Digimarc IDs from a project because they never made it to print and have been re-assigned. Or sometimes, we just need to clean up an errant mouse click.

Click the check-box to the left of a Digimarc ID to open the group action toolbar. Select up to twenty IDs in a project. Choose the destination project and click ‘Move’ to make it happen. Don’t forget, you can delete empty projects…

Move is the first of a series of group actions we are working on. Try it and let us know what you think! Any guesses on which one we will release next?


August 11, 2014

What’s New? Digimarc Discover ID Manager Update – August 11, 2014

Over the past couple of years, the number of customers who need to access more than one account on the Digimarc Discover ID Manager has grown. For example, we have customers who do image production work for several magazine titles, each of whom have their own ID Manager account. Or customers who need to look at Activity reports across several accounts that they manage.

We’re excited to announce that the ID Manager now allows a customer to access multiple accounts, using the same email address and password.  There are two different ways you can belong to multiple accounts.  The more common scenario will be if you are invited to join an existing account. A second scenario is if you need to create a new account. When creating your new account, you will be asked to enter your existing password associated with the email address you entered.

Once you belong to more than one ID Manager account, you can switch between accounts by using the account chooser directly to the left of the account name listed at the top of the ID Manager home page.

Account Switcher

To invite new members to your account, simply scroll to the bottom of the Account Settings page and follow the link to invite others to join your account. Invited members will receive an email notifying them that you have invited them to join your account. To remove a member from your account, simply click the trash can icon next to the member’s email address on the Account Settings page. Removed members will also receive an email address informing them that you have removed them from the account.

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in the coming weeks.


July 21, 2014

What’s New? Digimarc Discover ID Manager Update – July 21, 2014

What happens if you select multiple (for example, three) image or audio files  when you are creating a new Digimarc ID? The Digimarc Discover ID Manager will recognize that you want to create more than one Digimarc ID and will automatically create three “New Digimarc ID” forms. No need to click, “Add Another,” then choose an image or audio file. We added this new feature to the ID Manager today.

Select Multiple Files

In our never-ending quest to eliminate as many mouse clicks as possible, we’ve made it simple to select or drag and drop up to twenty files in the “New Digimarc ID” form. As an added bonus, the ID Manager will pre-populate the ID Name to match the name of the file uploaded (this can be changed at any time). Please note that this feature is only available after you have used your five free Digimarc IDs.

Give it a try and tell us what you think!

July 8, 2014

What’s New? Digimarc Discover ID Manager Update – July 8, 2014

Testing the mobile experience that consumers see when they scan your Digimarc ID in printed materials should be straightforward, right? Just scan the processed image with the Digimarc Discover mobile app and see how the URL renders on your mobile device. But what if you don’t have access to the printed image containing the Digimarc ID? This happens quite a bit when editorial, brand management or image production teams are in different locations.

We’ve added a new feature to the Digimarc Discover ID Manager called, “Test Mobile Experience,” which can be found in the “Edit Web Experience” pop-up.


For users who remember our Online Services Portal, this is what used to be called, “Preview.” It looks a little different, but behaves the same way. After clicking the “Test Mobile Experience” button, a blue target will appear.


Simply point the Digimarc Discover mobile app at the target, holding it between 3 and 8 inches away from the monitor, and the app will detect the Digimarc ID and launch the URL that you have associated with this ID. Depending on your monitor resolution setting, you may need to hold your mobile device further back. And don’t worry if your Digimarc ID is “On Hold.” The ID Manager will activate it to allow you to test the mobile experience, then return it to “On Hold” fifteen minutes later.

We’ve also made searching for a project faster by adding “type-ahead” behavior to our search feature on the ID Manager home page. As you start typing, any projects with names containing those letters will appear below the search box. We plan to add this type-ahead to the search feature on project pages soon.

We hope you like the changes – send your feedback either way! Stay tuned for some new features in an upcoming release that help when managing and editing multiple Digimarc IDs.

June 26, 2014

What’s New? Digimarc Discover ID Manager Update – June 26, 2014

What’s new? In a word, “toast.” Not bread that has been browned. Not the raising of glasses in salute. Toast has a different meaning in the world of user interface designers. Officially, this kind of toast is a “non-modal, unobtrusive window element used to display brief, auto-expiring windows of information to a user.” In layman’s terms it’s a notification that fades away after you read it.

We have added toast notifications to the ID Manager. You will see them when purchasing a new Digimarc ID. If everything goes smoothly, the notification will confirm that all IDs were purchased successfully and then fade away. No need to click the “X” to dismiss. If there were hiccups during the purchase (for example, if the image file color space was not supported), the notification will give you more information about the problem. Because this type of information is important for you to use when troubleshooting the problem, you will need to dismiss these notifications by clicking the “X.”

Speaking of additional information, you will now see more detailed descriptions if something goes wrong. We realized that we weren’t giving you enough information to help you solve problems as they arise. You may notice some other improvements as well, such as more consistent date formats and more helpful search messaging.

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in a couple weeks.

June 10, 2014

What’s New? Digimarc Discover ID Manager Update – June 10, 2014

It’s been eight days since we launched the new Digimarc Discover ID Manager website and we’ve been busy improving the site. For those users who process image and audio files online using the ID Manager, today’s update adds a couple new features that will help speed up the process of saving image and audio files used with Digimarc IDs. Once again, our goal is to eliminate as many mouse clicks as possible to make your life easier!

  • Download directly from the list of Digimarc IDs. No need to open the Edit File pop-up if you want to download a processed image or audio file. Just hover over the Digimarc ID listing and a small icon will appear on the left side, with an arrow indicating “download”.
  • Add a default strength setting for your account. We think this will come in handy for site users who process the same (or similar) graphic for every new Digimarc ID they create. In these cases, they may have a strength setting “dialed in” that is different than the site’s default values. This default setting will be used for every image processed when creating a new Digimarc ID.
  • Helpful hints. We have added some hints on the “New Digimarc ID” form to instruct new users about how the data will be used. Just hover over the data entry box to see the hint.
  • We’ve polished up a few rough edges, some cosmetic, some minor bugs, and have improved our error messages in a few areas.

We hope you like the changes – send your feedback either way! Stay tuned for more improvements in a couple weeks.

May 29, 2014

Big Changes Coming to the Digimarc Discover Online Services Portal!

We’re excited to tell you about some big changes coming on June 2nd to the Digimarc Discover Online Services Portal (OSP).  We have re-designed the site from the ground up, changing the look and feel, the navigation and the feature set.  Our design goal was to make it easier for you to create, purchase and edit Digimarc IDs, which is one of the reasons the site has been re-named to the Digimarc Discover ID Manager.  For a quick overview of some of the important changes coming, you can watch the video above.

– Read More –

May 12, 2014

Digimarc® Barcode: A Quantitative Model of Labor Cost Savings for Retailers

Digimarc recently released a new white paper detailing the potential cost savings retailers could realize with the complete adoption of the Digimarc Barcode. By looking at data from the top 120 grossing retailers, and several benchmarks provided by government census data, Digimarc has used various assumptions to create an ROI calculator that lets retailers put in their own numbers and estimate how long it would take for them to zero out the cost of implementation of the Digimarc Barcode and begin to see additional profits created through the efficiency bonuses generated by increased check out speeds.

– Read More –

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