We are excited to announce a new name for the Digimarc Discover ID Manager. As of today, the site has been re-named the ‘Digimarc Barcode Manager’. Why the name change? You may have noticed a recent change in Digimarc’s messaging, one that refers to Digimarc as the ‘Barcode of Everything.’ You may also have seen that Digimarc and GS1 US recently announced a broad collaboration aimed at speeding the adoption of the Digimarc Barcode.
In case you weren’t aware, GS1 US is the standards organization that introduced the UPC barcode over 40 years ago and GS1 is the organization that specifies and maintains unique numbering and identification systems used to solve supply-chain problems, including the keys and data carriers used for barcodes worldwide.
As a result, we have changed how we reference Digimarc IDs. Instead of purchasing Digimarc IDs, you can now purchase Digimarc Barcodes. There are three types of Digimarc Barcodes:
- Digimarc Barcodes for print – used for promotional materials, displays, magazines, etc.
- Digimarc Barcodes for audio – used for music, radio & TV programming and advertising.
- Digimarc Barcodes for packaging – used for retail check-out and consumer engagement.
Speaking of Digimarc Barcodes for packaging, you are now able to order them directly from the Barcode Manager. Simply click the ‘New Digimarc Barcode’ button and choose Packaging. After you enter a few details about the package you would like to enhance, a Digimarc representative will contact you to complete the production process.