Digimarc: The Barcode of Everything

Fast Tracking Inventory Processes & Price Auditing

This is the final blog in our series of video blogs highlighting the diverse range of applications for the Digimarc Platform. Find the entire series here.

Inefficient inventory management and price audits eat up valuable employee and operational resources causing stress and fatigue, burning unnecessary dollars and reducing time to assist shoppers. One of the main causes of these problems is the time and care it takes to scan the UPC symbol on product packaging.

Digimarc Barcode on packaging, however, makes it easy for retail employees to quickly scan products in a freezer/refrigerator case or in the center store aisle without having to pick up a package and search for a traditional barcode. This translates into consistently stocked shelves and cases, clear aisles and valuable time freed up to assist other shoppers on the floor.

See how fast and efficient Digimarc-enabled packages scan in a freezer case:

QUICK WATCH: 16 Seconds

 

Find out more about the Digimarc Platform and how adding Digimarc Barcode to packaging can help grocery retailers expedite their stock processes and fast track price auditing.

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