Digimarc: The Barcode of Everything

Enable Scan & Go and Loss Prevention

This is one in a series of video blogs highlighting the diverse range of applications for the Digimarc Platform. Look for more “Digimarc Platform in Action” blogs in the weeks to come.

Busy shoppers don’t have time to wait, and they expect retailers to deliver an efficient checkout experience. Eighty-six percent of U.S. consumers in 2019 left a store due to long lines; costing $38 billion in potential sales. Digimarc Barcode for packaging makes all forms of checkout more convenient, including traditional checkout, self-checkout, scan and go models, and more.

See how easy it is to enable Scan & Go with Digimarc and Zebra’s PS20 Personal Shopper device:

Quick Watch: 15 Seconds

 

In 2018, according to the National Retail Federation Security Survey, shrink costs retailers $50.6 billion. A portion of this shrink is bottom-of-basket items unscanned at checkout.

Digimarc Barcode, used in combination with Datalogic’s LaneHawk, helps retailers catch items left in the bottom of the basket, directly reducing shrink.

Quick Watch: 33 Seconds

 

Find out more about the Digimarc Platform and how adding Digimarc Barcode to packaging can help grocery retailers become more efficient and reduce shrink.

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