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Digital Printing’s Transformational Impact on Packaging

Digital printing is no longer just a practical solution for short-run print jobs. It is now a valuable means for brands and retailers to create product packaging that is dynamic, personalized, digitized and capable of fostering consumer interaction with products. This spring at Interpack 17, HP Inc. invited print, brand, packaging and technology leaders to address its digital print seminars. Our vice president of marketing, Heidi Dethloff discussed how packaging now has digital identity, providing more product information, coupons or personalized content shoppers can access on their phones.

Listen to voices from the event and get a look at some innovative packaging:

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