For users of the DIgimarc Online Services Portal to enable interactive printed images.
As you get artwork ready for watermarking and a pressrun you have ask "How do I know it'll work"?
There are 3 items/interactions that effect the readability of your watermarked image when it is printed:
- How well can the reading device that your user has "see" the watermark, including in low light?
- Image reproduction e.g. how good is you press at reproducing your artwork?
- Did you watermark your artwork/image effectively for it's size, color space and type of image?
The good news is that all 3 of these can be determined with smartphone and a good proof.
Continue reading "Tips for printing digitally watermarked images: Am I ready for a pressrun? (or how to test your images) " »
Ah, the holidays. It’s that special time of year where you can overindulge with your family, friends, and food. From Thanksgiving to January 1st it's a holiday cook-off with everyone preparing their favorite secret recipes, gourmet cheeses, delectable chocolates and fancy adult beverages. Then, sometime during January, the music stops and you step back on the scale wondering what the heck happened. Thankfully, Cooking Light has a solution for your extra “holiday poundage” (and possibly your New Year’s Resolution). Cooking Light has watermarked every recipe in their January/February issue. There are a total of 79 scannable recipes in the issue ranging from Stir-Fried Lemongrass Chicken to Lemon Cornmeal Waffles with Raspberry Rhubarb Compote. What makes Cooking Light so satisfying is that I can save every recipe in the issue and make a customizable shopping list right from my mobile device using the Digimarc Discover app. After creating a myrecipes.com account, I can access recipes and shopping lists whenever it’s convenient for me.
Continue reading "Cooking Light Does it Right" »
Publishers, Brands and Agencies — Pay Attention.
The 100 year-old Good Housekeeping Seal is now interactive. The December issue of Good Housekeeping introduced the interactive Good Housekeeping Seal (made possible by digital watermarking). Readers in the December issue can scan the Seal using the Good Housekeeping Scanned, Sealed, and Delivered app and enter a sweepstakes. Not only did Good Housekeeping receive a major face-lift in its January issue by introducing a new cover, layout and content, but Good Housekeeping kept the good times rolling by including 19 different watermarked Seals on advertisements from brands like Whirlpool, Benjamin Moore, and Panasonic. After scanning the interactive Good Housekeeping Seal, you can enter 19 different sweepstakes from each advertiser.
If you're thinking, "Why does this matter to me?", let me share some insights on why the interactive Good Housekeeping Seal could impact your future publications, advertisements and brand messaging.
Continue reading "Good Housekeeping Gets an Interactive Makeover! " »
I recently came across an ad for Ho-Chunk Gaming in the November issue of Madison Magazine. Unlike some of the advertisers in Madison Magazine that used digital watermarking, Ho-Chunk Gaming placed a QR code on their ad. Unfortunately for Ho-Chunk, the QR code on their ad doesn’t work. As you can see below, it’s just too small to read. The only way for me to read it was by enlarging the ad. Consumers want instant gratification and won’t spend time magnifying the QR code on the ad. Poor experiences like this are the reason people stop using new technologies – they don’t work well.
I’ve heard from publishers and brands that QR codes are an eyesore, distracting and an inferior print-to-mobile technology. So, it’s not surprising that Ho-Chunk went with a smaller QR code. Could this error have been fixed? Absolutely. Should someone at Ho-Chunk (or its agency) have tested the ad before it was finalized? Most definitely. Would Ho-Chunk been better served using digital watermarking? Undeniably! Since digital watermarks are imperceptible, Ho-Chunk would not have to worry about destroying the aesthetics on their creative with a larger QR code or icon. If Ho-Chunk used digital watermarking like the other advertisers in Madison Magazine, they could have simply added the Madison Icon (shown below) onto their ad to indicate there’s watermarked content.
Continue reading "Gambling with QR Codes" »
Digimarc Discover has been used throughout MyRecipes America's Favorite Cookbook. Just looking through the pages makes me hungry. Does drool on the page count as a watermark?
Holly Granger, food editor at MyRecipes.com does an incredible job explaining how Digimarc technology is used to enhance the cookery. Click on through to watch a video and see how.
Continue reading "What's Cookin'? I'll Tell You..." »