Congratulations to House Beautiful! They are the first “Scan of the Week” recipient. It’s not surprising that House Beautiful received this honor since over the past 18 months they‘ve developed exciting campaigns around digital watermarking.
Here’s why House Beautiful’s March cover received the “Scan of the Week.”
Continue reading "Scan of the Week – House Beautiful " »
Ah, the holidays. It’s that special time of year where you can overindulge with your family, friends, and food. From Thanksgiving to January 1st it's a holiday cook-off with everyone preparing their favorite secret recipes, gourmet cheeses, delectable chocolates and fancy adult beverages. Then, sometime during January, the music stops and you step back on the scale wondering what the heck happened. Thankfully, Cooking Light has a solution for your extra “holiday poundage” (and possibly your New Year’s Resolution). Cooking Light has watermarked every recipe in their January/February issue. There are a total of 79 scannable recipes in the issue ranging from Stir-Fried Lemongrass Chicken to Lemon Cornmeal Waffles with Raspberry Rhubarb Compote. What makes Cooking Light so satisfying is that I can save every recipe in the issue and make a customizable shopping list right from my mobile device using the Digimarc Discover app. After creating a myrecipes.com account, I can access recipes and shopping lists whenever it’s convenient for me.
Continue reading "Cooking Light Does it Right" »
Publishers, Brands and Agencies — Pay Attention.
The 100 year-old Good Housekeeping Seal is now interactive. The December issue of Good Housekeeping introduced the interactive Good Housekeeping Seal (made possible by digital watermarking). Readers in the December issue can scan the Seal using the Good Housekeeping Scanned, Sealed, and Delivered app and enter a sweepstakes. Not only did Good Housekeeping receive a major face-lift in its January issue by introducing a new cover, layout and content, but Good Housekeeping kept the good times rolling by including 19 different watermarked Seals on advertisements from brands like Whirlpool, Benjamin Moore, and Panasonic. After scanning the interactive Good Housekeeping Seal, you can enter 19 different sweepstakes from each advertiser.
If you're thinking, "Why does this matter to me?", let me share some insights on why the interactive Good Housekeeping Seal could impact your future publications, advertisements and brand messaging.
Continue reading "Good Housekeeping Gets an Interactive Makeover! " »
It’s the holidays. Time for overeating, parties, uncomfortable family moments, and shopping lists. Yes, shopping lists are a staple around the holidays. Kids make their wish lists for Santa, while adults make theirs for family and friends. Seventeen Magazine knows the importance of such organization and is using digital watermarking to help their readers create customizable shopping lists directly from the magazine!
The December/January issue of Seventeen contains over two hundred of digital watermarks. All of the editorial images in Seventeen are watermarked, and after scanning each image/product with the Seventeen Insider App you can make personal shopping lists.
Continue reading "Dear Santa – OMG! Check-out Seventeen." »
I recently came across an ad for Ho-Chunk Gaming in the November issue of Madison Magazine. Unlike some of the advertisers in Madison Magazine that used digital watermarking, Ho-Chunk Gaming placed a QR code on their ad. Unfortunately for Ho-Chunk, the QR code on their ad doesn’t work. As you can see below, it’s just too small to read. The only way for me to read it was by enlarging the ad. Consumers want instant gratification and won’t spend time magnifying the QR code on the ad. Poor experiences like this are the reason people stop using new technologies – they don’t work well.
I’ve heard from publishers and brands that QR codes are an eyesore, distracting and an inferior print-to-mobile technology. So, it’s not surprising that Ho-Chunk went with a smaller QR code. Could this error have been fixed? Absolutely. Should someone at Ho-Chunk (or its agency) have tested the ad before it was finalized? Most definitely. Would Ho-Chunk been better served using digital watermarking? Undeniably! Since digital watermarks are imperceptible, Ho-Chunk would not have to worry about destroying the aesthetics on their creative with a larger QR code or icon. If Ho-Chunk used digital watermarking like the other advertisers in Madison Magazine, they could have simply added the Madison Icon (shown below) onto their ad to indicate there’s watermarked content.
Continue reading "Gambling with QR Codes" »