Nellymoser recently published a new study describing how magazines are using print-to-mobile technologies. I’ve listed some highlights below.
In 2012, there were 8,448 mobile activations printed in the calendar year in the Top 100 Magazines.
- 82% on Ads (6,962)
- 18% on Edit (1,486)
These are the top Mobile Response Codes in the Top 100 Magazines.