With thirteen illustrious years at Digimarc under her belt, Mary Kuch has managed all aspects of sales and client services for our digital watermarking solutions for digital images, boosting revenues and customer satisfaction. More recently, she welcomed the responsibility of licensing Digimarc's digital watermarking technology and intellectual property to partners around the world. As a result, she has upped her frequent flyer miles and become an expert on applying digital watermarks to communicate copyrights and protect digital images as they travel across the Internet.
During several industry events, you may have caught an earful of her speaking out (loudly) on the benefits of digital watermarking as well as on sales and marketing strategies.
Mary is a veteran sales and licensing executive with 21 years experience managing strategic accounts and partner relationships. Prior to joining Digimarc, she held several positions with responsibility for client services, management and planning in a wide field of industries associated with emerging technology. Mary studied hotel, restaurant and tourism management at Oregon State University.
Hey there folks! I want to share a news report video about online photo piracy. The segment features our dear friend Ben Bounketh. He's shy, so I've taken the liberty of posting the video for him! It's a very relevant story about the concerns people have (or should have) when posting digital pix to the web, something Digimarc for Images can help with.
I will co-present a webcast Tuesday, June 8 @ 10:00am PST. The event will feature how The Missouri History Museum (MOHIST) is leveraging their image collection to bring revenue into their organization.
Several months ago, MOHIST put in place the image licensing solution from ImageSpan called LicenseStream. In short, this great solution quickly offers image owners of all kinds an online store front, which allows licensing of their image collections. You will learn about the issues that MOHIST had leading up to this solution being put in place. Many of these issues should ring familiar if you have anything to do with this kind of thing in your business.
MOHIST also digitally watermarks their online and licensed images, allowing them to gain an understanding of how their images are used after the license is put in place.
This is a "real-world" case study webcast that should be easy to relate to. I hope you take a few minutes out of your day Tuesday to join us! Click here to sign up!
We have a great solution for the museums and archives market. I'm very excited to attend my first trade event entirely focused on this very interesting segment of image owners: Museums and the Web in Denver, Colorado.
I'll be there Thursday, April 15th through Friday, the 16th. Let me know if you'd like to get together and talk about Digimarc for Images and how we could help your business. Our partner, ImageSpan, will also be there talking about their image licensing platform. We'll both have booths in the exhibit hall, so stop by and say hello!
I think the sweet spot for digital watermarking may be obvious – those who make their money from the use of images online. Conventional wisdom says this includes stock photo agencies, online retailers, consumer goods manufacturers, and media/entertainment companies.
However, there are a host of other vertical markets currently using digital images; ideal candidates for digital watermarking that you may not have previously thought.
Let’s remember that almost anyone who uses digital images in their business can benefit from what digital watermarking offers – the ability to put an ownership mark into the asset and be able to track where it came from. I talk to all kinds of businesses looking to utilize digital watermarking. Let me tell you about a few of these that I’ve run into in the past week in order to get your juices flowing:
That's just a sampling; there's plenty more where that came from. Look around your business with a different set of eyeglasses, then feel free to contact me if you have ideas to explore. Maybe digital watermarking can play a role in your organization after all?
You may be wondering about how the marketing folks in large enterprises use digital watermarking in their businesses. I will be presenting a webcast on this topic on August 25 @ 10am Pacific. We’ll highlight how one of our largest customers uses our solution to avoid the disasters of confidential and/or embargoed images leaking onto the Internet, in addition to how they have increased their ability to track content and ensure it is being used at the right time, in the right places, by the right people.
Here is a link to our site where you can read the whole spiel and register for the webcast. Hope to have you join us!
Got a question? Why don't you ask our resident expert in all things digital watermarking?
Subscribe to Digimarc's blog feed:
Learn a little more about our authors and browse the posts they have written.
