Public and private universities often market themselves with print and television ads, targeting potential students across the country and even the globe. These ads usually contain a photo of the campus, a logo and slogan and a web address. Although these ad elements are great for catching someone’s attention, they force those interested in learning more to remember or write down the web address and search for more information on their own in the future.
While many potential students will visit the institution’s website after seeing the advertisement, many more will never take action. How can colleges disseminate more information and reach out to more potential students in a quicker fashion? The answer is digital watermarking.
Digital watermarks bring advertisements to life by providing a fast and easy way to access additional information about a product, organization or idea via the Digimarc Discover smartphone app.
In just one print advertisement, multiple digital watermarks (or “hot spots”) can be embedded that will instantly link interested students to various webpages that contain useful information about a school. It is a great way for educational institutions to showcase all they have to offer with just one simple print ad that is not cluttered by a sea of QR codes.