I've got some great news I wanted to share with everyone. We've posted a few times within our blog about how House Beautiful was integrating digital watermarks within their publication. The results have been just wonderful and I'm happy to announce that momentum has been building.

They've now partnered with Glidden Paint to launch a marketing campaign for the February edition. Readers will be able to access the MyColortopia site, which is Glidden's new color portal. It's pretty cool that House Beautiful now has interactive editorial and advertising content enabled through Digimarc Discover. Read all about it here. Nice work House Beautiful!

I'm very excited to announce that the Digimarc Discover™ Online Services Portal now offers two new tools for customers to create print-to-mobile campaigns that can deliver even richer media experiences and help drive ongoing engagement.  The new Pop-Up Label Overlay and Menu Button Overlay templates empower consumers to choose the product and/or experience that they want to have prior to being connected to an online landing page.

InPublishing just wrote an exciting article about how Armani launched a campaign that uses digital watermarks. This campaign was delivered by Digimarc's partner Digital Space in the UK.

You've probably noticed that a lot of campaigns today are starting to incorporate different types of codes that enable consumers to interact with the brand or product. Digital watermarks are an imperceptible alternative; much more appealing than your typical QR code or machine readable codes. We like to say: The bridge from print to online doesn't have to be square!

We've already seen magazines like House Beautiful, Xbox 360, Photoshop User, and many more integrate digital watermarks into their publication. And we're starting to see a lot of traction and interest with digital watermarks, so we'll continue to update you as more publications hit the street using technology enabled by Digimarc Discover.

Join John Batdorff, professional photographer and author of Black and White: From Snapshots to Great Shots, as he shares with you his vision and straight forward techniques for creating compelling black and white images — protected by Digimarc for Images. Registration is free!

Check out some of John's great photos and read his blog at http://www.batdorffphotography.com.

You may have seen recent news about the Digimarc Discover solution and how it will enable print to become interactive. That was just the beginning; The Oregonian newspaper (in Oregon) launched its new mobile reader application that will deliver rich content to its users by utilizing the Digimarc Discover watermarking technology. News & Tech had a great article about it, so I wanted to say "thanks!" to the editors.

 
Please stay tuned in the coming months when I will post more information about different magazines that will also be inporporating Digimarc Discover.