Pinterest and the Future of Print Publications
Our friends and innovators at House Beautiful have done it again! On Monday, they launched the world’s first Pinterest-enabled publication. You read that correctly. House Beautiful has the world’s first Pinterest-enabled publication!
While you process this information, let's take a refresher course for those who haven't heard of Pinterest. Pinterest is a pinboard style social networking site, and it's the third largest social networking site behind Facebook and Twitter. Pinterest hit 10 Million unique users faster than any standalone website ever! Pinterest recently raised 100 Million and has valuation at 1.5 billion. So yeah, Pinterest is pretty huge.
In the June issue of House Beautiful, readers can use House Beautiful’s HB connect app (or the Digimarc Discover app) and re-pin photos from the House Beautiful Kitchen of the Month pinboard to their personal pinboard. Readers can now repin photos immediately, without needing to track down the photos online. Digimarc’s Print-to-Pin solution enables magazines, advertisers, retailers and others to drive Pinterest fanatics from printed materials to their Pinterest pinboards.
Ladies and gentlemen... this is just the beginning. Pretty soon you’ll be able to repin images anywhere using Digimarc Discover. Buckle up publishers, advertisers, celebrities, brands, and retailers. This is about to get Pinteresting!