You read me right. The digital watermarking action starts with the cover, and continues via 18 more photos inside (all watermarked via our Online Services Portal). The Swimsuit Issue is one of the most popular magazines in the world, and Sports Illustrated recognized the advantages of Digimarc Discover digital watermarking over competing technologies. The supermodels spring to life, showing a short video of the same model posing in the same environment. Our friends over at Nellymoser built the app, and did a great job hosting the video. Sports Illustrated and app sponsor DirecTV excelled at educating their readers and indicating enhanced content throughout the issue, creating their own Mobile Response Code (also digitally watermarked)... could you imagine Kate Upton sharing her beach towel with a 2D barcode? Ha! I chuckle at the silly thought.

Yes, I made the effort to "tastefully" crop the cover and screenshots. However, you can get yourself a copy and download the Sports Illustrated Swimsuit Viewer app to see the big picture.

Obviously, everyone here at the Digimarc ranch is very excited by this high-profile use of our technology; just the beginning of even more great things to come.