If you read Matthew's previous post describing our technology in the 2012 Sports Illustrated swimsuit edition, you're well aware of what's going on. Digimarc Discover was used to essentially bring the models to life. Readers can get videos of each of the models' shoots delivered right to their smartphone device.

Our local KOIN 6 news also caught on and did a great piece on the technology and how it wass used. View the clip below to get a good overview of what we are doing with digital watermarks: