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3 posts from November 2011

11/29/2011

Digital Images Survive In an Analog World

Kmg-630-underwater-camera-630wCamera prints, film and slides ability to survive thanks to the physical nature of their materials is pretty common. Keeping in mind that photography only began in the 1820's and we may find that digital photography could be even more durable.

I loved reading this story about a DSLR that spend a year at the bottom of a bay. Not only was the diver able to retrieve images, but he also found the owner of the camera and images using a social network.

A bit more disconcerting is this story of a woman who finds a family photo in Ikea that she posted to her blog. Ikea bought the image from a stock photography company. I was unable to find a follow-up to this story. Most likely the stock photography company paid their base rate for a stock photo if there's no copyright infringement.

My two conclusions:

  1. Make sure you erase that SD card really well before you sell off an old camera.
  2. Before posting images to the web consider adding a digital watermark like Digimarc for Images and copyrighting them. If your stolen photos are found and have your copyright you could do better than a base rate for stock photos.

 

11/28/2011

Praise for Digimarc Discover and House Beautiful Magazine News

Digimarc was chosen as App of the Day by Apple’N’Apps.com! We are honored and pleased to be in such excellent company as Apple’s Store app and Mint.com.

House Beautiful magazine first began using Digimarc Discover™ technology in their July/August issue. Their adventure with digital watermarks was a success, and the October edition contained seven watermarks and introduced a new digital Table of Contents section. You can read the full press release here. The momentum continued to build when they announced that their November cover would be their first to be digitally watermarked. The payoff was a fantastic video short that paid homage to early Andy Warhol films. As of late, House Beautiful has also announced that they will begin leveraging digital watermarks in their advertising and marketing beginning in February 2012. Take a peek at the video below of Digimarc Discover in action in their November pages:

 

11/18/2011

New Tools to Create Print-to-Mobile Campaigns Are Here!

I'm very excited to announce that the Digimarc Discover™ Online Services Portal now offers two new tools for customers to create print-to-mobile campaigns that can deliver even richer media experiences and help drive ongoing engagement.  The new Pop-Up Label Overlay and Menu Button Overlay templates empower consumers to choose the product and/or experience that they want to have prior to being connected to an online landing page.

Continue reading "New Tools to Create Print-to-Mobile Campaigns Are Here!" »

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