New Tools to Create Print-to-Mobile Campaigns Are Here!
I'm very excited to announce that the Digimarc Discover™ Online Services Portal now offers two new tools for customers to create print-to-mobile campaigns that can deliver even richer media experiences and help drive ongoing engagement. The new Pop-Up Label Overlay and Menu Button Overlay templates empower consumers to choose the product and/or experience that they want to have prior to being connected to an online landing page.
Multiple “Hot-Spots” in a Single Ad or Image - each linked to unique online content — can be placed into a single ad, image, or page. Each hot-spot initiates a pop-up label to appear onscreen when a user's smartphone is held over the watermarked area. Rolling over the hot-spot, consumers can select the product or item of most interest and — with one tap of the label — access specific product information.
Multiple Experiences from a Single Ad or Image - An interactive menu now provides consumers with multiple options directly from a single watermarked image or block of text. The menu offers a range of engaging, mobile-optimized experiences that the consumer can choose, such as:
• Learn more
• Watch a video
• Share via Facebook, Twitter or email
• Map directions to a specific address or location
• Call the store
Get Started Now
Publishers, brands, and agencies wishing to extend their print-to-mobile campaigns with these new features can do so at no extra charge through the end of March 2012. This beta period provides our OSP customers ample time to test the experience in their print publications and advertisements as well as provide valuable customer feedback. Click here or visit www.digimarc.com/empower to learn more, watch more videos, and get started.
Examples below are of a Pop-Up Label Overlay (1st image) and a Menu Button Overlay (2nd image)