Yes, our friends at House Beautiful are working their digital magic once again. The October issue of House Beautiful includes 7 interactive features ranging from a photo slideshow of October’s Master Class designer, Jeffrey Bilhuber, to Chef Tyler Florence taking readers on a video tour of House Beautiful’s 2011 Kitchen of the Year in Rockefeller Center. You’ll even find inspiration from Artists Craig Schumacher and Joseph La Piana as their designs come alive right from the magazine!House Beautiful is making it easy for readers to identify the enhanced content by including a special Table of Contents specifically highlighting the digitally watermarked special features.
Grab your copy today!

If you exhibit at tradeshows, you know you're paying a small fortune to spend a few moments communicating your message to potential customers. To reinforce that momentary connection you give them a memento, AKA tradeshow swag. Can that notepad, mug or T-shirt communicate with them?

Let's make that notepad, mug or T-shirt tell your story long after the event!

By adding a digital watermark to that coffee mug, the customer's smartphone could be playing your video, getting your latest product updates, adding you to their contacts or entering your contest. This could be done with a QRcode, but which mug would you prefer to give away?

Learn how to accomplish this with Digimarc Discover...

Join John Batdorff, professional photographer and author of Black and White: From Snapshots to Great Shots, as he shares with you his vision and straight forward techniques for creating compelling black and white images — protected by Digimarc for Images. Registration is free!

Check out some of John's great photos and read his blog at http://www.batdorffphotography.com.

Success is not solely dependent upon the technology, folks. It's far more about what "payoff" the consumer receives once he/she downloads your mobile app and takes the time to read the QR code or digital watermark included in the printed content. This is what I've observed... "Oh boy, they've sent me to their website with the exact same article in front of me, only with type so small I couldn't read it even if I had Superman's X-ray vision."

What on earth gives us the idea this is a satisfying experience for the consumer? And, yet, too often that has been the "payoff" for their efforts.

You may have seen recent news about the Digimarc Discover solution and how it will enable print to become interactive. That was just the beginning; The Oregonian newspaper (in Oregon) launched its new mobile reader application that will deliver rich content to its users by utilizing the Digimarc Discover watermarking technology. News & Tech had a great article about it, so I wanted to say "thanks!" to the editors.

 
Please stay tuned in the coming months when I will post more information about different magazines that will also be inporporating Digimarc Discover.