If you're one of the lucky ones who've discovered the value of using Action Scripts (to digitally watermark lots of photos, of course) and your software of choice is Adobe Elements, you should read Erin's blog at Texas Chicks.

It seems that purchasers of Adobe Elements 9 on the Mac App Store are NOT allowed to install action scripts through the Effects Palette.

Be sure to read Erin's blog (she's an Action Scripting Goddess for those using Elements). Just incase you're lazy... the solution is (a spoiler alert?); buy direct from Adobe or Amazon to avoid this issue.

Thanks again to the Texas Chicks!

The key is to start at the end and work backward.

Consider the example of a print advertising campaign enhanced with QR Codes, Digital Watermarks, or other embedded signaling. Whatever the signaling methodology, the technology itself is not the strategy. Instead it is merely a tactical weapon to trigger a desired consumer response.

With the launch of Digimarc Discover, Digimarc now has two watermarking products for commercial use. While both are based on the same core technology, they address different customer requirements.

A high level way to describe the difference: Digimarc for Images is for digitally watermarking images that will always be digital (usually on the Internet) and Digimarc Discover is for images that will be printed. Now why do you need either of those services for your images?

I just wanted to share a letter to everyone from the Emancipated Artist community. Anyone can sign up; it's totally free... so what are you waiting for?

While hopefully most of you Digimarc blog readers have already visited and joined The Emancipated Artist, some of you may not have. The Emancipated Artist is a Digimarc for Images sponsored online community geared toward helping photographers merge their love of art with tools to market, sell and profit from their creativity.

When you visit, you’ll find:

• The Artist Spotlight where we feature a different member and/or professional photographer every other week.
• The Photo of the Week where we highlight a photo we find inspiring.
• The EA Creative Challenge where members are given a photo theme then encouraged to put their unique twist to it, and share it with the group.
• The Useful Info section where you can access information and tools on how to properly interact with clients, price your work, and build a stellar portfolio.

We love welcoming new members to our growing community, so please stop by and have a look around!

Sincerely,
Khali Lanning

If you've been wondering about how to use the Digimarc Photoshop Plugin within Lightroom, here is a great tutorial presented by Rafael Concepcion (RC). It is very simple and RC walks you through it step-by-step.

RC Concepcion is not only an Adobe certified instructor in Photoshop, Illustrator, and Lightroom, but also a professional photographer and content developer. Oh, wait! He's also the author of the recently released book "Get Your Photography on the Web," which is the perfect book for anyone ready to post their work to the web. There's a ton of information in this book and I highly recommend it for everyone. You can learn more about Rafael and even purchase that book from his website here. It's on sale too, so hurry up and get your copy now!

If you don't know who Newell Turner is, he happens to be the Editor in Chief of House Beautiful Magazine. In a recent piece written by Mobile Marketer, Mr. Turner is quoted as saying, "Most QR codes look like digital barnacles on the pages of a magazine. They disrupt, some would even say destroy the visual experience of the printed page. The beauty of our Digimarc program is that the QR code is basically invisible. It's embedded in the image or even behind the text on pages of the magazine."

I won't tell you how long this announcement has been in the making, but this past Sunday, we finally announced our partnership with The Oregonian as the first newspaper in the U.S. to use digital watermarks to deliver enhanced, multimedia content from various images throughout the newspaper. 

The printed newspaper provides a bridge to their sister company's content online — giving readers the ability to access the rich, interactive content and deep links they go to the internet for directly from the printed page. To date, the content has been primarily video, slideshows and a list of links to enable readers to explore more on the stories they are most interested in.