The key is to start at the end and work backward.
Consider the example of a print advertising campaign enhanced with QR Codes, Digital Watermarks, or other embedded signaling. Whatever the signaling methodology, the technology itself is not the strategy. Instead it is merely a tactical weapon to trigger a desired consumer response.
Continue reading "Creating Effective Watermarking and QR Code Campaigns" »
With the launch of Digimarc Discover, Digimarc now has two watermarking products for commercial use. While both are based on the same core technology, they address different customer requirements.
A high level way to describe the difference: Digimarc for Images is for digitally watermarking images that will always be digital (usually on the Internet) and Digimarc Discover is for images that will be printed. Now why do you need either of those services for your images?
Continue reading "Digimarc for Images or Digimarc Discover™? Which Watermark Works for Me?" »
If you don't know who Newell Turner is, he happens to be the Editor in Chief of House Beautiful Magazine. In a recent piece written by Mobile Marketer, Mr. Turner is quoted as saying, "Most QR codes look like digital barnacles on the pages of a magazine. They disrupt, some would even say destroy the visual experience of the printed page. The beauty of our Digimarc program is that the QR code is basically invisible. It's embedded in the image or even behind the text on pages of the magazine."
Continue reading "Newell Turner is My Hero" »
I won't tell you how long this announcement has been in the making, but this past Sunday, we finally announced our partnership with The Oregonian as the first newspaper in the U.S. to use digital watermarks to deliver enhanced, multimedia content from various images throughout the newspaper.
The printed newspaper provides a bridge to their sister company's content online — giving readers the ability to access the rich, interactive content and deep links they go to the internet for directly from the printed page. To date, the content has been primarily video, slideshows and a list of links to enable readers to explore more on the stories they are most interested in.
Continue reading "America's First Interactive Newspaper Launched this Week!" »