The Grey’s Anatomy Sync App for iPad, which launched in February for ABC’s top-rated series, “Grey’s Anatomy,” has been nominated for a Primetime Emmy Award in the category of Outstanding Creative Achievement in Interactive Media.

Why is Digimarc so interested? Because Media-Sync is a product of a joint venture between Nielsen and Digimarc Corporation. It's a complete application development and operating platform that allows TV content producers and broadcasters to deploy real-time sync-to-broadcast mobile apps in a rapid and scalable manner.

Powered by Nielsen's Media-Sync Platform, the app provides fans of the show with the ability to interact with exclusive content in real-time using their iPad. You can root for it at the 63^rd Annual Primetime Emmy Awards airs on Sunday, Sept. 19 at 8:00 p.m. ET. 

For more information on Media-Sync here's a recent interview on Interactive TV Today.