Yes, I'm one of the print diehards that continues to enjoy spending a Sunday afternoon thumbing through my favorite magazines. I have an iPad and Kindle, too, but the experience isn't the same. I like lightly pinching the upper right corner and gently flipping the page. I enjoy the feel of the paper on my fingertips — especially the higher-end magazines that understand the pleasure of a silky white paper stock that makes images pop and is so smooth to the touch. As a marketer who dabbles in graphic design, I appreciate the typography, design and layout that enhances my experience and increases my enjoyment of the stories and even the ads. As much as I love technology, alternative reading options just don't satisfy like the printed page.
This is one of the reasons I'm so excited about the new, interactive experiences that are now accessible from print using our mobile phones. Who hasn't seen a 2D barcode, QR code or tag in a magazine or newspaper? They're cropping up everywhere, but still somewhat sparingly. We see a dozen or so here and there in the New York Times, USA Today and Sports Illustrated — to name a few. They've been used on signage, product packaging and at events. For those of us with capable smartphones, we're able to instantly experience an entirely new dimension of rich media and interactive content, and take immediate action when we see something we're interested in. Very cool and exciting stuff! If you haven't tried it yet, what are you waiting for?