The latest magazine to use Digimarc’s digital watermarking technology is Seventeen. In the June/July issue of Seventeen readers can scan a photo and enter to win a $10,000 shopping spree. You can enter the shopping spree by downloading the Digimarc Discover app (on the iTunes and Android market) and reading the digital watermark on pg. 23. The sweepstakes ends on July 4, 2011. Good luck!

A little under two years ago, Inside Digital Media predicted that sponsors would ultimately demand they only pay for video ads that actually get watched. (Thinking the Unthinkable About Video Ads – September 18, 2009). We reasoned the success of the cost-per-action pricing of Google AdWords would force change. Since sponsors only pay Google when viewers “click on” AdWords text, they would ultimately apply such a cost-per-action standard to banner and video ads as well.

To listen to audio narration now click here -- seven minutes

Last week a YouTube executive provided confirmation at WPP Group’s Global Video Summit. WPP Group is a leading advertising and media management company. YouTube’s Product Manager for Video Monetization, Baljeet Singh, was a Summit guest where he forecast half of video ads by 2015 would be cost-per-view. He explained how it is starting on the Internet.

Did you know that Digimarc for Images supports Photoshop Elements (PSE)? Also, we've just updated our plug-in to support version 9.

 What's included already with your PSE installation is the ability to read Digimarc for Images watermarks. With that you can identify copyright ownership and usage information on a Digimarc for Images watermarked image. The ability to also embed your own copyright and usage information into your images is only a simple installation away.

Once you download the file, just simply unzip the executable and run it to start up your PSE software. You will see a new "Embed Watermark" option in the Filter menu under the "Digimarc" filter.

Australia’s V8X Magazine, the country’s top selling V8 Supercar Championship based bi-monthly magazine, introduces a first in Australian publishing. V8X is the first Australian publication using Digimarc’s digital watermarking technology in their publication.

The latest issue of V8X (issue # 63) is now available and includes over 10 different interactive experiences that readers can experience directly from the printed page. Readers will be able to watch videos, and get more in-depth coverage on their favorite drivers and articles by using their smartphones to read digital watermarks in the magazine. So, racing fans... get ready for a “tank load of interactive content.”