Are you in marketing? If so, you've probably heard about QR Codes by now (especially if you've read a few of my last posts) and my guess is you either love 'em or hate 'em. Either way, you should know that a digital watermark can provide the same outcome but without the clunkiness.

I ran across this great article by Lauren Goldstein that basically says digital watermarks are QR codes, but without the clunkiness. That is so true! Her website is focused on B2B demand generation. Read the article and learn how digital watermarks can be used for B2B demand generation.