Collecting contact information has always been a necessary, but laborious, activity. It’s necessary because businesses need customers and customers are normally obtained from prospects. Although smartphone applications like Bump attempt to automate the process, they require both parties exchanging information to use the same app. Even then the apps don’t always work reliably, or fit a user’s preferred contacts software program.

Thus, gathering business cards is likely to remain a popular custom. Smartphone apps like Business Card Reader can automate data entry, but are only truly useful when the contacts programs in portable devices coincide with those in a business’s central computers. Moreover, once card information is entered, recipients have little incentive to keep the card...

Are you in marketing? If so, you've probably heard about QR Codes by now (especially if you've read a few of my last posts) and my guess is you either love 'em or hate 'em. Either way, you should know that a digital watermark can provide the same outcome but without the clunkiness.

I ran across this great article by Lauren Goldstein that basically says digital watermarks are QR codes, but without the clunkiness. That is so true! Her website is focused on B2B demand generation. Read the article and learn how digital watermarks can be used for B2B demand generation.

Our very own Craig Brandis (Senior Manager of Product Marketing) took time for a little Q&A about Digimarc Discover with RCR Wireless News:

 

Are you a wrestling fan? Of course you are!

Tune-in to USA tonight at 8pm/7pm CT and check-out WWE Tough Enough. It’s a new reality show hosted by “Stone Cold” Steve Austin, with corresponding Tough Enough applications for the iPhone, iPad and Android mobile phones and tablets. The apps will enhance the show experience and reward fans for tuning in live by providing access to deleted scenes, blooper reels, and other exclusive content. 

Thru the app, you also have the opportunity to join the Tough Club, which allows members to earn additional points by logging in, and provides fans an opportunity to compete with other fans for leader board status and trade points for Tough Enough merchandise.

Like the Tough Enough app, Digimarc has also flexed its muscle by enabling a second screen experience through the Media-Sync Platform. You can enjoy the Media-Sync platform on The Weather Channel's new series, From the Edge With Peter Lik, and ABC’s Grey’s Anatomy.  Media-Sync is a joint venture between The Nielsen Company and Digimarc Corporation.