The Weather Channel's new series, From the Edge With Peter Lik, will use the Media-Sync Platform to enable a second screen experience. 

The iPad app provides fans of the show the ability to interact with exclusive content in real time using your iPad. While you watch each episode you can map Peter’s path as he finds the "perfect shot”, see behind the scenes videos and photos and connect with other fans of the show on Facebook and Twitter.

The Media-Sync platform relies on audio watermarks already inserted into nearly every TV program in the U.S. as part of Nielsen's industry standard TV audience ratings service. 

Media-Sync is a joint venture between The Nielsen Company and Digimarc Corporation.