Last week Old Navy launched an exciting interactive ad campaign with Shazam. Old Navy is running 30 and 60 second spots with brand new music showcasing their newest clothing line.
Users can launch Shazam whenever they hear the music to recognize the song. Once Shazam recognizes the song, users will receive coupons, discounts and product information. Occasionally, Old Navy will even reward customers with huge discounts for using Shazam while in their stores.
These are entirely original songs, but the bands are not real. (The band in the latest spot is Audio Threadz) Old Navy will use different “bands” and original music throughout the year to showcase their latest clothing lines. Get ready for more of Old Navy’s catchy jingles to get stuck in your head!
Speaking of synchronized television, Digimarc has a joint venture with Nielsen that enables viewers of Grey's Anatomy to have an enhanced experience while watching.