Photographers for Spain’s Autofácil magazine recently witnessed readers of the magazine linking from their photos of cars to video tours inside the automobiles and more. The magazine was the first in Spain to digitally watermark photos so that readers with enabled mobile phones could detect the watermarks, linking to a wide range of new and enhanced content never before available from printed magazines. As we watch the suffering publishing industry struggle to survive, this use of digital watermarking certainly looks to provide a great way to bridge the traditional printed publication to the web and other premium content. I think it is a great way to re-engage readers and keep them coming back for more.

Javier Gonzalez, Director General of aquaMobile, and I will be co-presenting a web cast on how digital watermarking is enabling these new mobile experiences. Javier will share their experience with Autofácil and what the reader response has been to date. If this is something you’re interested in learning more about, please join us. It’s free and should be a very informative hour.

Click here to register online via the Digital Watermarking Alliance.